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The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.
The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.
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Read articles by Achim Berg
State of Fashion report archive (2017-2023)
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The State of Fashion 2021 Report: Finding Promise in Perilous Times
The Year Ahead: Less Is More for Both Consumers and Brands
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The State of Fashion 2021: Reality Check
