Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor. That’s thanks to a new generation that prioritizes comfort, inclusivity and feeling sexy in their own bodies. And in 2021, Aerie is No. 2 in bra sales, just behind Victoria’s Secret and ahead of DTC brand ThirdLove, according to the NPD Group.
Victoria's Secret Stock: Unable To Regain Its Market Dominance (NYSE:VSCO)
Victoria's Secret brand isn't going anywhere — but its new owners should act fast
Victoria's Secret Average Store Size - FourWeekMBA
Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy
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The return of a divisive lingerie brand
Glossy — The evolution of fashion and beauty
FactaDevs – Gemic
Brand Comparison- Aerie vs. Victoria's Secret
Aerie Vs. Victoria's Secret
Victoria's Secret, the hypersexualized iconic millennial brand, tried to remake itself as feminist—and Gen Z saw right through it
