Alfons Valls – ASOS Activewear

ASOS needed an activewear campaign that stood out from the competition. They didn’t want to go toe to toe with major sports brands by focusing on performance. They wanted something that was true to their key audience: 20somethings, who see exercise as a social and cultural activity.

Hasta la vista 2018

Alfons Valls – ASOS Activewear

The Drum - Creative Works

ASOS: MORE REASONS TO MOVE

Coco Mell Fashion Stylist/Creative

Alfons Valls – CD / Art Director from Barcelona, based in London

Coco Mell Fashion Stylist/Creative

Alfons Valls – ASOS Activewear

Alfons Valls on LinkedIn: That's a wrap. Thanks to Anna-Belle Mulder and the whole adidas team for…

The Drum - Creative Works