Sombre' Under Armour results raise questions about brand positioning - Inside Retail Asia

Under Armour started off its fiscal year 2024 with a net revenue of US$1.3 billion for the first quarter, down 2.4 per cent year over year.  

Brand Report: Under Armour

Under Armour Target Market Segmentation & Audience Analysis

Under Armour raises annual forecast as reopening of economies

Under Armour focuses brand strategy on retail stores

Brand Report: Under Armour

Under Armour Brand Audit

Case Questions.docx - Case Questions 1. Write a positioning

Under Armour BrandStruck: Brand Strategy / Positioning Case Studies

Brand Report: Under Armour

Brand Audit: Why You Don't See Anyone Wearing Under Armour Anymore

A thoroughgoing analysis of market position of Under Armour.