Have you ever noticed how easy it is to get excited about sales concepts, and how hard it is to turn them into a reality? Sales reps often come back from sales trainings with a head full of ideas and a three-ring binder. Then, faced with a backload of tasks from being out of the office, they quickly jump back into the day-to-day routine and their old habits. Meanwhile, that three-ring binder sits on the shelf, collecting dust. But it doesn't have to be that way.
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