The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.
Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday
Aditya Birla Fashion picks 51% stake in House of Masaba for Rs 90 cr - BusinessToday
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Aditya Birla Fashion and Retail to take over Reebok's operations in India
India's Aditya Birla Fashion to buy exclusive rights to Reebok in India
Third Eyesight : Management Consultants for Retail, consumer products. Retail Consultants in India
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Third Eyesight : Management Consultants for Retail, consumer products. Retail Consultants in India
Adidas Sells Reebok to Authentic Brands for $2.5 Billion - The New York Times
Aditya Birla Fashion to create D2C biz platform - BusinessToday
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