BlissClub, a Bengaluru-based direct-to-consumer (D2C) activewear brand focused on women, witnessed a significant surge in its operating revenue, reaching Rs 68 crore for the financial year ending 31 March 2023. However, the company also experienced increased losses, amounting to Rs 36 crore, marking a fourfold rise compared to the same period in the previous year, according to its regulatory filing. In FY22, BlissClub generated Rs 15 crore in operating revenue while incurring a loss of Rs 9 crore. Originally an online activewear retailer, BlissClub has diversified its operations by venturing into offline stores to compete with fast fashion brands. Despite facing losses, the company has been strategic in expanding its presence. In May 2022, BlissClub successfully raised USD 15 million in a funding round led by Eight Roads Ventures and Elevation Capital. The angel investors, including Sriharsha Majety (Swiggy
D2C startup BlissClub's scale climbs to nearly Rs 15 Cr in FY22
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