High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals looking to go upmarket. U.S. brand Victoria's Secret will open its first store, and companies including Italy's ultra-luxury La Perla and Germany's Triumph are adding stores and moving beyond China's mega-cities to tap a lingerie market that has more than doubled in five years to $18 billion, according to Mintel Group. "Luxury is not about buying to show off, it's about buying items that make you feel good," says Chiara Scaglia, La Perla's Asia chief.
High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals looking to go upmarket. U.S. brand Victoria's Secret will open its first store, and companies including Italy's ultra-luxury La Perla and Germany's Triumph are adding stores and moving beyond China's mega-cities to tap a lingerie market that has more than doubled in five years to $18 billion, according to Mintel Group. Luxury is not about buying to show off, it's about buying items that make you feel good, says Chiara Scaglia, La Perla's Asia chief.
High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals
China Lingerie and Underwear Market: Top Brands
Fashion Review: DKNY, Calvin Klein, Ralph Lauren and More
La Perla
China Lingerie and Underwear Market: Top Brands
How to Start Lingerie Business by Make in China & Sell Online
Blush Lingerie Arriving in UK this autumn with Lingerie
FashionNetwork.com - The World's Fashion Business News
刘雯 : News - FashionNetwork.com Worldwide
Victoria's Secret Selling A Stake In Its Chinese Operations, 60% OFF
Bottom line: brands chase China's high-end lingerie market
How Chinese retailers can offer Americans steep bargains on