The Sports Team Brand Hierarchy Conceptual Framework

PDF] Brand love in sport: antecedents and consequences

The Sponsor-Based Brand Equity Conceptual Framework

The Sponsor-Based Brand Equity Conceptual Framework

Perceived Brand Differentiation.

Hierarchy of Effects Model - FourWeekMBA

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Frontiers How can social needs impact on meaningful sports

PDF) Su, Baker, Doyle, & Kunkel (2020) The rise of an athlete brand (SMQ) - online

IJERPH, Free Full-Text

Team Sports Brand Management

PDF] A proposed model for measuring the brand equity in sports

Adapted from Creswell and Plano Clark (2011).

Hierarchy of customer goals: conceptual framework and new insights