Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.
Parade underwear: What to know about the intimates brand
Parade Takes On Victoria's Secret
How Parade Underwear Took Over Instagram The New York Times, 53% OFF
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Cuup's Rare Sale Has Bras, Underwear, and Swimsuits for Less
HanesBrands Inc. - Hanes Is Happy to Be the 'Official Smile' of the 94th Annual Macy's Thanksgiving Day Parade®
This Celeb-Approved Bra Brand Just Dropped a Rare Sale, and Prices Start at $10
Sustainable Intimates Brand Parade Launches At Target
Some Ex-Parade Employees Blame Founder Cami Téllez for Collapse
Direct-to-consumer Bra Brand Parade Valued at $200 Million
Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy