The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

JCPenney - Wikipedia

JCPenney Logo: When Brand Identity Changes Can Do Harm

J.C. Penney Reverts To Old Logo In Attempt Regain Customers

JC Penney Failed Pricing Strategy

How it all went wrong at JCPenney

35 Examples of Rebranding Fails And What We Can Learn From Them

JCPenney Has Had a Dramatic Decline: History in Photos

The Psychological Failure of JC Penny, by Jennifer Clinehens, Choice Hacking

JCPenney and Bold Insights on Its Dying Business Model