An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.
Can a utility brand be an emotional brand?
How deep is your love? The brand love-loyalty matrix in consumer-brand relationships - ScienceDirect
House of van Schneider
What is Emotional Branding and How to Use it Effectively
House of van Schneider
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value - ScienceDirect
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House of van Schneider
House of van Schneider
How To Create An Effective Brand Brief
Design Archives - House of van Schneider
Products Archives - House of van Schneider
House of van Schneider
Product value proposition: Functional, self-expressive & emotional benefits
Product/Business Archives - House of van Schneider
