In the sports apparel market competing with the juggernauts of Nike and Adidas is a particularly insurmountable task. However, Under Armour has made major strides in a monopolistic market gainingβ¦
Feisty Underdog - Overthrow II
Mumbrella360 Asia session preview: How to apply challenger-brand thinking to your business - Mumbrella Asia
The Challenger Brand mindset & the Mythology of the Underdog
Mission, Vision and Values
Nothing Beats A LDNR: How Nike Uses Great Influencer Marketing, by Mr PIA π₯π
Dash on LinkedIn: Being a challenger brand isn't easy. It requires you to go against theβ¦
How to Win As A Challenger Brand - Kleber and Associates
How to Win As A Challenger Brand - Kleber and Associates
Sports sponsorship is becoming too samey' says Under Armour as it launches rugby campaign