Customer Experience Case Study: Lululemon

Lululemon has been a standout success in US retail over the last decade. But after a customer experience disaster that cost the firm millions, can the yoga brand recover? And what CX lessons can we learn from it?

CMA Business Case Lululemon

LULULEMON ATHLETICA - Women's handbags

LULULEMON ATHLETICA - Women's handbags

Lululemon Text Customer Service International Society of Precision Agriculture

Solved INTRODUCTION Lululemon Athletica is an athletic

LULULEMON ATHLETICA - Women's handbags

Lululemon Text Customer Service International Society of Precision Agriculture

DTC Lululemon Case Study. Founded in Vancouver, Canada in 1998

Solved 1. Who is the target customer for lululemon