Favorability for Victoria’s Secret is up, but sales aren’t, and the body-positive ad campaigns of competitors may not be the only reason. Price, shopping habits, and Millennials could play a role.
Is Victoria's Secret's inclusivity messaging resonating? - RetailWire
Victoria's Secret Retains Strong Favorability Before Brand Revamp - CivicScience
Victoria's Secret Returns To 'Sexy' Image Amid Sales Decline - Zenger News
Victoria's Secret falls as shrinking demand hits sales forecasts
Victoria's Secret ditches feminist makeover after sales slump
Clipped wings: Victoria's Secret sales slip as shoppers become less daring, Business
Victoria's Secret unveils strategic growth plan
Victoria's Secret ditches wokeness over sexiness after sales drop
Victoria's Secret Targets Higher Valuation in New Sale Talks - Bloomberg
Victoria's Secret ditches wokeness over sexiness after sales drop
