The Q1 2024 earnings call revealed that lululemon is paying Peloton millions of dollars to gain Mirror owners access to Peloton classes.
Peloton Tread Review
236: Peloton & Lululemon Go to War plus our tribute to Howie Godnick
Lululemon and Peloton End Their Feud - WSJ
Lululemon to Stop Selling Studio Mirror Fitness Device As It Teams Up With Peloton - CNET
Lululemon and Peloton End Their Feud - WSJ
Making sense of the markets this week: October 8, 2023 - MoneySense
The Future of Fitness: lululemon Buys Mirror
The complete Home Gym Giveaway - Peloton Bike+, Mirror, Lululemon & more - Neowin
Peloton: The antidote to laziness - Blind Squirrel
Lululemon Studio Mirror Community Reacts To Peloton Partnership
Why buying Mirror is a smart idea for Lululemon, by Akhil Agrawal
Tech: Lululemon's audacious smart-mirror bet
The Fitness & Wellness Moves That Defined 2023 - Athletech News
Peloton & lululemon Announce 5 Year Global Strategic Partnership - Peloton Buddy