Emerging Market Entry - A strategic Analysis of Brazil - - Download as a PDF or view online for free
This document provides an analysis of entering the Brazilian market for .com. It begins with an assessment of Brazil's economy and market potential, noting growth in GDP, internet/mobile users, and the expanding middle class. A SWOT analysis identifies strengths like reputation but also threats such as high taxes. Market entry strategies are considered, along with the competitive e-commerce landscape and risks involved in operating in Brazil. Recommendations include addressing trust issues, further market research, and location feasibility studies to help .com successfully enter this emerging market.
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