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The Visual Secrets of Luxury Branding, by Leandro Fernández, 1950Labs
The Visual Secrets of Luxury Branding, by Leandro Fernández, 1950Labs
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PDF) “We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector
What is a luxury brand? A new definition and review of the literature - ScienceDirect
What Is Brand Identity? And How to Develop a Great One
