Chinese ultra-fast fashion giant Shein conquers US market, impressing Gen Z with low prices, fast delivery, influencer marketing, and DTC model.
When most US fashion companies were caught off guard by the impact of the Coronavirus pandemic, the Chinese ultra-fast fashion giant Shein was conquering the US market with sustained sales growth. Shein has won over Gen Z consumers with its competitive advantages in product price, fast delivery, influencer marketing strategy, and DTC model.
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