• Saturday,September 21,2024
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From HP sauce to Burberry, the future of the Queen's endorsements is up in the air

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HP Sauce is just one of the late Queen Elizabeth's favourite brands — and they are among hundreds of products that hold royal warrants. Here's what happens to the branding advantage gained from her seal of approval now that Her Majesty has died.
HP Sauce is just one of the late Queen Elizabeth's favourite brands — and they are among hundreds of products that hold royal warrants. Here's what happens to the branding advantage gained from her seal of approval now that Her Majesty has died.

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Aidan Moffat on X: Just noticed this. “By appointment to Her Majesty the Queen ” that great British classic, HP - Houses of Parliament - sauce. Made in the Netherlands. 🇬🇧 LET'S

HP Sauce has survived six monarchs and two world wars and is still best choice, writes HARRY WALLOP

From HP sauce to Burberry, the future of the Queen's endorsements

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