There is a lot of buzz about what brands are today and what their roles are in society (good or bad). The moniker of “brand purpose” is not a new one, but is one that has taken on new meaning in recent years as branding and marketing people continue to struggle with ways to invent value for their au
Generic Drugs: Questions & Answers
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Fast, Cheap, or Good. Pick one.
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The Stories We Tell Ourselves
PDF) Branded vs. Generic drugs: the role of self-perceived seriousness of disease
The Importance of Quality Brand Name and Generic Drugs, Vitamins and Supplements
