How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

Michael Jordan Once Revealed That His Mother Convinced Him To Take The First Meeting With Nike, Instead Of Signing With Adidas: You May Not Like It, But You're Gonna Go Listen.

Michael Jordan turns 60: The NBA's greatest star is still looking for success as an owner

The Last Dance: The Failed Michael Jordan Converse Collaboration

Air Jordan Case Study: Nike + Michael Jordan

How Michael Jordan Became a Billion-Dollar Brand - Boardroom

How Michael Jordan became a brand - Los Angeles Times

Michael Jordan's Top 5 On Court Sneaker Moments – CrepProtect

CNBC special report: Swoosh! Inside Nike

The New Chicago Jordan 1s Are For Poseurs

NIKE And Michael Jordan Make The Jordan Brand

Exclusive Interview With Michael Jordan's Longtime Agent David Falk

How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

How Air Jordan 1s Fuel the Billion-Dollar Sneaker-Collecting Business - The Ringer

Michael Jordan's big score: why his NBA ownership tenure is far from a failure, Michael Jordan

Michael Jordan's agent tries to set record straight on original Nike deal - ESPN