The bra studio is found on the fourth floor of the new £10 million Sports Direct
I went to Sports Direct on New Street and it blew my brains - Graham Young - Birmingham Live
Alexander Wang Recommits to the North American Market, Expands DTC
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I tried the bra studio in the huge new Sports Direct on New Street - and it's a godsend - Birmingham Live
PS5s, mini golf and a dedicated bra studio - Inside the Arndale Centre's new Sports Direct - Manchester Evening News
I went to Sports Direct on New Street and it blew my brains - Graham Young - Birmingham Live
Sports Direct reopens flagship Oxford St store after £10 million tech makeover complete with holograms - MyLondon
First Look: Sports Direct Unveil New Flagship Store In Birmingham