Back in 2019, retail chain Kroger announced that it would kick off its ongoing rebrand. As part of its journey, the grocer recently revealed the latest stage of the revamp, which includes a new icon that it refers to as The Fresh Cart.“The cart speaks to the history and heritage of grocery. The side section of the fruit speaks to the fresh component, which is a huge area of passion for customers and for us,” Mandy Rassi, Vice President of Marketing, said, according to news source Adweek.
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The Kroger Rebrand of 2019
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The Kroger Rebrand of 2019, Rebranding Review
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People Are Only Just Realizing What's Hidden In The New, 50% OFF
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The Kroger Rebrand of 2019, Rebranding Review
Revanth Ravish, Author at Omnicom Group - Page 3 of 11
