NEW YORK (AP) — Kim Kardashian West's shapewear line Kimono is no more. The new name, changed amid outcry over cultural appropriation, is SKIMS Solutionwear. The reality star, makeup mogul and law student said on Instagram that she changed the name after much "thought and consideration. " Kardashian West told WSJ Magazine back in July her intentions to play off her name with Kimono were "innocent" and she had not anticipated the backlash.
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Watch Kim Kardashian Realize 'Kimono' Is an Offensive Name on 'KUWTK
Kim Kardashian renames shapewear line Skims after Kimono backlash
Kimono no more: Kim Kardashian West renames shapewear line
Kim Kardashian Renames Kimono Shapewear Line SKIMS
Kim Kardashian is dropping the Kimono brand name
Kim Kardashian renames shapewear brand after controversy over name
Kim Kardashian renames shapewear line after cultural appropriation
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Kim Kardashian Changes Kimono Shapewear Name After Backlash