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Playboy has literally gone down under, announcing the AUD$440 million acquisition of risqué Australian lingerie label Honey Birdette.
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Iconic US brand Playboy has bought out an Aussie lingerie label
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Luxury Lingerie Brand, Honey Birdette's New Swimwear Line Is
Playboy to spend more than $300 million to buy a high-end
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Playboy Buys Australian Lingerie Brand Honey Birdette
Playboy owner buys Honey Birdette for $443m
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