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Chic bodywear brand Wolford is switching its e-commerce platform to a composable MACH architecture for more flexibility and a better omni-channel experience
![](https://diginomica.com/sites/default/files/styles/entry_medium_mobile/public/images/2022-08/Jason%20Cottrell%2C%20CEO%2C%20Myplanet%20-%20Zoom%20screengrab.jpg?itok=0SiEfr7L)
Phil Wainewright - author at diginomica
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CRM and customer experience
Margaret Rea on LinkedIn: Wolford finds MACH a better fit for a flexible omni-channel experience
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diginomica - business insights for the digital enterprise
Margaret Rea on LinkedIn: How we're observing Black History Month
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CRM and customer experience
Margaret Rea on LinkedIn: Wolford finds MACH a better fit for a flexible omni-channel experience
![](https://diginomica.com/sites/default/files/styles/image_16_10_400/public/images/2013-06/forkinroad.jpg.webp?itok=zuQGpIfV)
diginomica - business insights for the digital enterprise
![](https://diginomica.com/sites/default/files/styles/entry_medium_mobile/public/images/2022-08/Geoffrey%20Moore%20at%20Pulse%202022%20-%20video%20screengrab.jpg?itok=1gFBh5h7)
Phil Wainewright - author at diginomica
![](https://diginomica.com/sites/default/files/styles/entry_medium_mobile/public/images/2022-07/MDA%20Camp%20sign%20on%20wooden%20fence%20with%20grass%20behind%20-%20MDA.jpg?itok=ht8XSUm3)
Phil Wainewright - author at diginomica
![](https://diginomica.com/sites/default/files/styles/entry_medium_mobile/public/images/2022-08/Emma-boxbed-v3-mood-tuft-headboard-spinal-alignment%20780px.jpg?itok=9Ncn7uGo)
Retail e-commerce and the omni-channel