Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China. Why Red is perfect for sports fashion brands Red is the perfect intersection Read More
How Maia Active Is Winning The Athleisure Race
How Maia Active Is Winning The Athleisure Race
Nina Milhaud - Communications & Media Specialist - Freelance
Product Development And Merchandising Of Lululemon (2021/Q1) by wang zoe - Issuu
How Maia Active Is Winning The Athleisure Race
A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat
Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche
A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat
Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche
Athleisure is Crushing it in China - Here's What You Need to Know
