The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
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shanghai Campaign Asia
Evaluating the BEST ideas. - Social Legacy
Search Relevant McCann, MRM, in The Work by Staff Reporters
Maxus names Madelene Ortega to head Maxus International in China, Media
L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising
Campaign Spotlight: L'Oréal Paris X NEIWAI: It takes boldness to be nude - adobo Magazine Online
L'Oréal Groupe: Maybelline Launches 'My First Better Day' on World Mental Health Day
Polun Ip joins Fractalist as SVP of sales and marketing, News
L'Oreal China goes for digital makeover in 20th year of beauty business, Analysis
L'Oréal Paris Shows 'It Takes Boldness to Be Nude' in Collaboration with Chinese Lingerie Brand Neiwai
L'Oréal partners with Wunderman Thompson for extensive metaverse activation - Marketing Beat
McCann Worldgroup transfers Martin Lee from Thailand as chief creative officer in Shanghai, Advertising
L'Oréal Paris & NEIWAI launch it takes boldness to be nude campaign via McCann Shanghai – Campaign Brief Asia
L'Oreal bravely confronts plight of colour-blind men, The Work
