U.S.-based market research firm Breakthrough Research today released data from a recent consumer study, the "2023 Brand Authenticity Report," with LEGO, Crayola, Whirlpool, Hot Wheels, and Costco topping the list of the Top 20 Most Authentic Brands. More than 5,000 respondents were surveyed and more than 100 national brands were evaluated using a proprietary new approach that measures brand authenticity using the latest research in behavioral science.
U.S.-based market research firm Breakthrough Research today released data from a recent consumer study, the 2023 Brand Authenticity Report, with LEGO
Who are the top 10 pharmaceutical companies in the world? (2023)
25 Best Psychology Books to Read in 2024
Research: How to Effectively Market Green Products
Nominations Now Open Top 25 Canadian Immigrants Awards
The 23 best motivational books to kickstart 2024
Global Consumer Insights Pulse Survey June 2023
The Founders That Made 2023 Another Standout Year for NYC Startups
About — Authentic Brands Group
PDF) Brand authenticity: 25 Years of research
Emotional Creative Can Create Breakthrough in B2B Marketing