Kmart has reinvented the Blue Light Special and it’s… well, a bit blue. Perhaps too blue for traditional television and that’s part of the unique strategy. The original discount department store has pulled a little sophomoric potty humor out of isle ten in hopes of gaining more attention in a retail marketplace dominated…
Kmart Ship My Pants Advertising Campaign
Kmart ad has some parents up in arms
Kmart's “Show Your Joe” — How DraftFCB Created More Than Just a
PROTEGE, Entry
Kmart's ad campaign Ship my pants went viral in 2013 with a
Ship my Pants — The Strategy Behind Kmart's Edgy Commercial
Summer 2016 by The Licensing Book - Issuu
Kmart's 'ship my pants' ad causes shockwaves and smiles
406 Woman VOL.14 No.1 Business by 406 Woman - Issuu
2014 Ogilvy Awards: Kmart Ship Your Pants
