Parade underwear criticized over Coca-Cola collaboration

Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.
Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

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Parade and Coca-Cola

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Valid criticism or overblown? #paradeundwear #paradeundies #yourparade, Parade

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