Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.
When does Beyoncé release her new Ivy Park Rodeo collection? - Los Angeles Times
Adidas Ivy Park Beyoncé Rodeo Collection Graphic Tee Off White, Size 2XL
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When does Beyoncé release her new Ivy Park Rodeo collection? - Los Angeles Times
Beyonce puts on an eye-popping display as she goes SHIRTLESS to plug Ivy Park x Adidas' collection
BEYONCÉ Ivy park clothing, Ivy park, Dancers outfit
Ivy Park: Beyoncé's Collaboration with Adidas Struggles with Poor Sales, by Seen & Heard
Here's Everything We Know About Beyoncé's Ivy Park Black Pack — CNK Daily (ChicksNKicks)
