Discover the critical role of design in rebranding through the lens of J.C. Penney
The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
JCPenney - Wikipedia
Newspaper Clippings: Hattiesburg's Ultra Modern J.C. Penney – Preservation in Mississippi
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Evolution of JCPenney Logo: 1968 to 2012
JCPenney - Wikipedia
JCPenney Has Had a Dramatic Decline: History in Photos
JCPenney Has Had a Dramatic Decline: History in Photos
35 Examples of Rebranding Fails And What We Can Learn From Them
Top 10 Best (and Worst) Company Logo Redesigns Ever
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)