Price skimming is a strategy used for product pricing in which the company charges the highest possible price initially and then eventually brings down the price over time for targeting more price-sensitive customers.
Marketing91 is a comprehensive platform for Marketing students and professionals. It helps you grow with 5000+ Articles, Courses, Videos, News and Insights.
The Ultimate Guide to Pricing Strategies & Models
What is Prosumer? Definition, Examples & Consumers vs Prosumers
What is Price Skimming? Definition, Examples & How It Works
How Price Skimming Works: Pricing Strategy Pros and Cons (2023) - Shopify
When Is Skimming Price Strategy A Good Idea? - Ordoro Blog
Competitive Pricing: Definition, Benefits and Analysis
What is Price Skimming? - Definition, Rationale, and Examples
Unit Price - Definition, Examples and Calculations
Price skimming: a profitable pricing strategy for small businesses
What is Mass Customization? Definition, Types, & How It Works
Price Skimming Strategy eCommerce how to implement it and use it to get sales
Price Lining : Examples, Advantages and Disadvantages of Lining
What Is Multi-Level Marketing? Examples, How It Works & Top MLM Companies in 2023
The 5 most common pricing strategies