Women Drive Majority of Consumer Purchasing and It's Time to Meet Their Needs

Women spend more time than men each day making purchasing decisions for their families. Why don't more businesses, large and small, think of women first when creating new products and services?

What Is Consumer Behavior? Mastering the Arts

Analysis of Feminism in Consumerism Research

Women drive consumer spend. So why don't we know what they want? - Black Wash Blog

Chart: Who Wears the Purchasing Pants, and When?

6 Facts About Middle-Aged Women Retailers Should Know

What Is a Target Market (And How to Find Yours)

16 Impulse Buying Statistics Retailers Should Know

Breckinridge Aligns Investments, Operations with Women's Empowerment Principles

How to Create a Buyer Persona (Free Buyer/Audience Persona Template)