TikTok was the main trend setter for short video content. But Instagram followed up with the introduction of Reels shortly after and even introduced their very own Shorts, since the huge success of TikToks.
Instagram wants to be the new TikTok - Apptamin
Reels vs. TikTok vs. Shorts: The Complete Guide - NoGood™: Growth
Instagram Reels Vs. Shorts: Best TikTok Alternative
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shorts Vs Instagram reels - MAPSystems
shorts Vs Instagram reels - MAPSystems
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Instagram rolls out Tiktok rival Reels in the UK - CityAM
