Scarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more difficult it is to obtain a product, the more valuable it…
SKIMS & Their Marketing: How They're Breaking The Internet (in the best way possible) – Glamour & Guide
Scarcity Marketing: How Businesses Play Hard to Get - Email and Internet Marketing Blog
Scarcity Marketing: How Businesses Play Hard to Get - Email and Internet Marketing Blog
What is Scarcity Marketing? Talkwalker
What is Scarcity Marketing? Talkwalker
How Skims is Stretching the Possibilities of Digital Marketing
Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup
Glossy Pop Newsletter: How The Outset creates social buzz without its famous founder on social media - Glossy
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Scarcity Marketing: How Businesses Play Hard to Get - Email and Internet Marketing Blog
How Your Business Can Use Scarcity Marketing To Increase Sales - crowdspring Blog
