The answer is very simple- it depends. It depends upon your product, brand and the target audience.
The Marketing Funnel: What It Is, How It Works, & How to Create One
Multi-Brand Strategy: What is it and how to leverage it? - United Partners
Brand Strategy 101: A Beginners Guide to Branding your Business — Mad Marketing
What is omnichannel marketing? Top strategies you can use - Clover Blog Canada English
Highlight, take notes, and search in the book
Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)
What Is a Business Model? Best Practices and Examples
Use Strategic Thinking to Create the Life You Want
Brand Identity: What It Is and How To Build One
3 Handy Tips Start-ups Need to Know about Growth Marketing, by NUS Enterprise
8 Steps to Create a Complete Marketing Strategy in 2023
Brand strategies: single or multi-brand?
What Is an MLM? How Multilevel Marketing Works