Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.
Parade Underwear Is Moving Forward, but Founder Cami Téllez Will Be Left Behind
What Parade's Sale Says About The State Of DTC BoF, 52% OFF
What happened to Parade underwear start-up
Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF
Some Ex-Parade Employees Blame Founder Cami Téllez for Collapse
What Parade's Sale Says About The State Of DTC BoF, 52% OFF
Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg
Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder
Parade acquisition will revamp intimates firm Ariela & Associates
Bra Designers & Manufacturers Ariela & Associates International
Parade CEO Cami Téllez on Victoria's Secret, Underwear, and
What Parade's Sale Says About The State Of DTC BoF, 52% OFF
At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack
Parade Underwear Review - Is It A Scam or Legit?
Parade Joins Ariela & Associates Portfolio
