Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Ariela & Associates acquires inclusive underwear brand Parade

This is Why Investors Are Spending on Digitally Native Brands

Ariela & Associates acquires inclusive underwear brand Parade

Parade Is Having a Secret Sale Featuring Popular Underwear & Bras

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

New Underwear Brand Parade Wants to Make a Cultural Impact With

Curvy Couture Women's Plus Size No-show Lace High Cut Thong Panty

Parade's New Storefront Is Full of Comfy Wireless Bras and

Parade acquisition will revamp intimates firm Ariela & Associates

Research Briefing: Intimates brand Parade agrees to purchase, as

Betsey Johnson Partners With Parade for Intimates Capsule

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and