PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative, brand utility

Corporate storytelling is what happens when brands are telling their stakeholders stories. These stories can carry a vast array of messages, but in many cases, theyare just stories. Stories of foun

Market Segmentation: Definition, Types, Benefits, & Best Practices

Setting the future of digital and social media marketing research: Perspectives and research propositions - ScienceDirect

PDF) Consumer-based brand equity: Improving the measurement - Empirical evidence

Artificial intelligence (AI) applications for marketing: A literature-based study - ScienceDirect

Digital Marketing Review Effectiveness of Digital Marketing in the Challe

The next generation of evidence-based medicine

PDF) Measuring Customer-Based Brand Equity: Empirical Evidence from the Banking Industry

Fundamental Analysis: Principles, Types, and How to Use It

Frontiers Design of emotional branding communication model based on system dynamics in social media environment and its influence on new product sales

Frontiers Research on factors affecting people's intention to use digital currency: Empirical evidence from China

PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative