Explore the core of Nike marketing strategy for building a strong and timeless brand. Unveil the secrets behind Nike's success with our comprehensive guide.
Simon Sinek, a British-American author and inspirational speaker, once said: “People don’t buy what you do; people buy why you do it.” Unquestionably, this idea is a perfect summation for our case study today, the Nike marketing strategy. A tagline that checks all boxes (literally) of brand recognition, “Just do it,” became three words that shifted storytelling paradigms in ads. So, how do they do it? Also, how did they turn a humble shoe store in Oregon into a multi-billion dollar company with global recognition? Is it the famous athletes, sponsoring sports teams, large-scale advertising, or just the magic of their distinguished swoosh […]
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