Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

Setting the Stakes for Gucci, Tom Ford and Burberry

Burberry and Gucci, PDF, Brand

6 Fashion Insiders on the Tom Ford-Era Gucci Pieces to Invest in Now

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Tom Ford after Tom Ford? Peter Hawkings revels in memories of Gucci for his debut

PDF) Lüks Markalarda Yeniden Konumlandırma: Gucci Vakası

Tom Ford - The American Designer Who Revolutionized Gucci

Gucci owner Kering in advanced talks to buy Tom Ford - WSJ

The untold story from House of Gucci: how Tom Ford saved Gucci from bankruptcy and revamped Yves Saint Laurent, then left to start his own fashion brand

What challenges does Gucci face in rebuilding its influence and momentum in the fashion industry? - Quora