Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US
Fake' Tesco farm brands risk misleading consumers
Tesco faces legal threat over marketing its food with 'fake farm
Keilan Gorman (@KeilanGorman) / X
Jamie Woodell-Hall (@Jamie_WHall) / X
Mark Ritson: Tesco's 'fake farms' are a real headache for its own
Brand And Content: How Unilever Keeps Its Focus On The
What Can Marketers Learn From Tesco's Fake Farm Brands?
A punnet that's better for the planet: How Tesco is making
Tesco's fictional farms: a marketing strategy past its sell-by date
Dinnis Design (@DinnisDesign) / X
Tesco's fake farm brands 'mislead' shoppers
Tesco under fire for 'fake farms' – but they are nothing new - Premium
