Brands do not have to follow a natural lifecycle. Brands can and do live forever. Unfortunately, Reebok, once a great brand of the 1970s and 1980s is about to be an orphan. The Reebok brand is not dead. It can be revitalized, if properly managed.
Reebok sold to Authentic Brands Group - Sports Illustrated
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Adidas Sells Reebok to Authentic Brands for $2.5 Billion - The New York Times
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Reebok Reebok Classic Kendrick Lamar Prototype Size 9 Sample Available For Immediate Sale At Sotheby's