Bluedot on Salesforce Webinar: The Power of Location in Personalizing Customer Journeys - Download as a PDF or view online for free
The document discusses how location data and technologies can power personalized customer marketing journeys. It outlines trends showing growing consumer comfort with location sharing and investments in location-based marketing. The document advocates engaging customers across their entire journey using scalable solutions like Bluedot that can target customers precisely at any location. It provides best practices for location-based strategies and demonstrates how Bluedot's technologies integrate with platforms like Salesforce Marketing Cloud to deliver personalized experiences.
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