Luxury Brands and Mass consumer brands, how they are different in terms of their brand identity, positioning, attributes, target market and brand building process. We can not apply the same marketing techniques for Luxury Brands that are practiced for the mass brands.
The Fundamentals of Luxury Branding - The Branding Journal
Masstige brands - Prestige brands for the masses
Don't Be Boxed In: Why Apparel Has No Gender, and Why It Shouldn't Matter
TFR Strategy Consulting The Fashion Pyramid of brands
Genuine Luxury vs Accessible Luxury: Two Distinct Yet Opposing Categories Unconventional Business Wisdom for the refined entrepreneurial mindset - by James D. Roumeliotis
Constructing Consumer-Masstige brand relationships in a volatile social reality - ScienceDirect
The concept of Luxury Brands Vs. Mass Brands.
How Warner Bros. and Mattel Painted the Town Pink and Created Marketing Magic !!
Setting the New Standard for Luxury
2023 Luxury eCommerce Redesign: Key Principles and UX Considerations
What Is a Premium Brand?
6 Essential Factors to Consider When Investing in a Luxury Home
TFR Strategy Consulting Mass-market fashion retailers
