The pee-soaked Ikea pregnancy ad is actually more than just a gimmick - The Verge

It may lead to diagnostics for heart disease

Ikea invites customers to 'pee on this ad' to check for pregnancy

The Story Behind the IKEA Ad that Asked Magazine Readers to Pee on

Quality Management: Ikea Case Study, PDF, Quality Management

Why IKEA Wants Women to Pee on Its Crib Ad

Ikea's New Ad Is A Pregnancy Test You Pee On. Really.

Quality Management: Ikea Case Study, PDF

neekrive – bootlegconfessions

The Daily Zeitgeist

IKEA encourages women to pee on new Swedish ad - National