PUMA's e-commerce business increased strongly by more than 60% and credits its rise to being the numero uno sportswear brand in India to tech.
Puma uses NFC to link physical sneakers with unique digital
Fashion, Sportswear: Underdog, Animal Instinct And Top Dog: Puma's
PUMA has always had a digital strategy even before COVID: Abhishek Ganguly
Inside Puma's Sprint Past Adidas In India - Forbes India
Black Station: PUMA Reveals First-Ever Metaverse Experience With
Puma aims to boost its brand in 'challenging' market
India PUMA®
History
Running Gears Market [2024-2031]: Spotlight on the Leading Players - Adidas Group, Berkshire Hathaway, Kering (
7 Social Media Trends in the Sportswear Industry - Social Media
India Sports Apparel Market- Industry Analysis and Forecast 2029
Athletic Footwear Market Size & Share Analysis Report, 2030
Why has Nike replaced Puma as Adidas' main competitor? - Quora
